Trust
Why our AI won't cite the first market-size report it finds
The junk-report economy: $3–5k “syndicated” reports with nothing underneath — how to spot one, and what we do instead.
Published · Aug 19, 2026
Textbook
The canon shaped the concept — not the other way around
Ansoff routes the journey, Kahneman governs the engine, Cooper shapes the commitments — real strategy discipline structured into a method, not decoration bolted onto a chatbot.
Published · Aug 19, 2026
Practice
All the rigor of a gate process. None of the process.
Stage-Gate was right about the decisions and wrong about the paperwork — why checks and commitments sit only where money moves, never between the analysis questions.
Published · Aug 19, 2026
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